April New Arrivals At Beauty Care Choices

Spring has officially entered the chat, and so have our April new arrivals! If your beauty routine has been feeling a little… last season. Don’t worry, we’ve got just the glow-up you need. From fresh skincare finds to haircare heroes and everything in between, this month’s lineup is serving main character energy. Think brighter, smoother, shinier, and just a little bit extra (the good kind). Treat this as your permission slip to refresh, restock, and maybe discover your next holy grail. April is blooming, and your beauty stash should be too!

Redken Acidic Grow Full System: This system features a shampoo, conditioner, hair serum, and densifying mist. This system is infused with Azelaic Acid, Caffeine, and Prebiotics, which make up Redken's Densifying Care Complex. These key ingredients increase blood flow and circulation, improve nutrient delivery, promote a balanced microbiome, strengthen the scalp barrier, and create instantly fuller and thicker-looking hair.

Evo Scalp Care: This collection features everything you need from start to finish for a healthy scalp routine. This collection reduces dry, flaky skin and the feeling of itchiness, while additionally balancing the scalp's natural oils so that things don’t feel too oily or too dry. The Evo Scalp Care collection is infused with Pantolactone, panthenol, Plant-based prebiotics, eucalyptus, and peppermint oil. This collection is suitable for all scalp and hair types.

Wella Ultimate Color Collection: This collection is designed to protect your hair color's vibrancy, hydrate, repair, and add instant shine and long-lasting smoothness to your hair. The Wella Ultimate Color Collection is infused with Glycine, Metal Purifiers, and B5, as well as Olivate. These key ingredients shield hair strands and offer protection from damage caused by free radicals, retain moisture to both the scalp and ends of your hair, and help to smooth hair strands. The Wella Ultimate Color Collection leaves strands with a fruity and florential scent of orange zest, apple, and leafy greens that is absolutely delicious!

Surface All In Shampoo & Conditioner: This duo is designed to offer the hair a multitude of benefits, making it ideal for literally all hair types and textures! This shampoo and conditioner harness the benefits from ingredients like Amaranth Protein, Babassu Oil, Moringa Oil, Rice Protein, Cocoa Butter, and Hemp Oil. These incredible ingredients leave hair nourished, strengthened, moisturized, and protected.

Rusk Designer Collection Care: This collection includes three sets of shampoo and conditioner that hit three different hair concerns, volume, hydration, and color-protection. Each formula works to support stronger, smoother strands and prep hair for flawless styling. The Rusk Designer Collection Care features a formula for everyone, and results in hair that feels softer, looks healthier, and performs beautifully, whether styled sleek and polished or full of volume and texture.

Honorable mentions:

When you’re ready to make it official, shop all these new arrivals at Beauty Care Choices, your go-to for the latest, greatest, and can’t-live-without-it beauty finds! Trust us, your cart (and your future self) will thank you.

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